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| | | | | |  | Sports in Society is the definitive text for the sports sociology course. Offering a global, issues-oriented approach, this text encourages the discussion of current sports-related controversies and helps students develop critical thinking skills. | | | | | | | | | | Author : Lisa Pike Masteralexis | |  | Principles and Practice of Sport Management, Second Edition provides students with solid fundamental information on what they need to do to be successful in the sport industry. Updated and expanded, this best-selling text offers a unique blend of information on the foundations and principles on which sport management operates as well as how to apply those foundations and principles to the sport industry. The authors, all well-renowned professors in sport management or sport administration, have produced a text that is thorough, practical, and lively, and which lays the groundwork for students as they study and prepare for successful careers in sport management. | | | | | | | | | | |  | Using an issues-oriented approach to study the role of sport in society, this text encourages the discussion of current sports-related controversies and helps students develop critical thinking skills. | | | | | | | | | | Author : Bernard James Mullin | |  | The first edition of Sport Marketing was a groundbreaking text in the emerging sport management field. Now, the three internationally recognized experts who helped define the field have updated and expanded their pioneering text. Sport Marketing (Second Edition) reflects the latest developments in the industry and contains valuable new information.
Authors Mullin, Hardy, and Sutton have not simply borrowed mainstream marketing theory and applied it to sports—they’ve actually built distinct new theory about sport marketing based on their own extensive field experience and research. With this accessible, entertaining text readers will become skilled at
• Studying and understanding the market
• Developing a strategy
• Clarifying the sport organization’s needs and goals
• Implementing marketing plans through sponsorship, licensing, pricing, promotions, advertising, broadcasting, and sales
Abundant case studies translate several sport marketing professionals’ experiences into learning scenarios that help readers understand how to apply the core concepts. There are also chapter objectives and summaries (Wrap-Ups) to guide students through the material, plus a collection of observations on future trends in the field contributed by leading sport marketing professionals.
Essential for students and practitioners alike, Sport Marketing integrates and applies broad theory and specific examples to teach readers the fundamental principles of successful sport marketing.
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